CO. by Colgate / Creating the first Oral Beauty Care brand.
Opportunities to create a brand from start to finish for a fortune 500 company like Colgate don't come along every day, but when they do, United excels in bringing a brand vision to life.
United partnered with Kayla Risch, in-house Creative Director on this agile team, as a trifecta, who led the creative direction and spearheaded the vision to realize a paradigm change for the oral care category by creating the first Oral Beauty Brand for the Colgate brand portfolio.
Working closely with the Colgate team, United designed the unique Co. by Colgate brand identity and dynamic line of packaging.
Oh So Dazzling Anticavity Toothpaste
It's Lit Overnight Whitening Wand
Later, Stains! Foaming Anti-Stain Mouth Rinse
TLC Manual Toothbrush
SuperNova Rechargeable At-Home Teeth Whitening Kit
The CO. Worker Electric Toothbrush
| “United are a highly collaborative team, who played a key supporting role in the development of the CO. by Colgate brand. They delivered a floorless execution against the defined brand vision to design the new CO. by Colgate identity and packaging line.
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| Kayla Risch / Innovation Design Manager, North America Innovation Accelerator / Colgate-Palmolive |
