Colgate® / Total

Colgate Total Plaque Pro-Release.

United was excited to partner with Colgate on the journey to elevate the Colgate Total brand from its Multi-benefit platform to deliver overall therapeutic health and wellness. United collaborated with Kayla Risch, Maria Rega, Gerard Rizzo, and the extended Colgate team from the creation of concept innovation through to finalization. Colgate Total Plaque Pro-Release redefines the premium toothpaste category with its unique clinically proven formula.