Creating the first Oral Beauty Care brand for a new generation.

Opportunities to create a brand from start to finish for a fortune 500 company like Colgate don't come along every day, but when they do, United excels in bringing a brand vision to life.

Leveraging technical brilliance to build an iconic lifestyle brand.

Pelican, manufacturers of the best protective equipment cases in the world, sought to establish a consumer lifestyle brand to match their A-list commercial status.

United continues our partnership to support Coca Cola’s annual USO patriotic campaign

Since 1941, Coca-Cola and USO have partnered together to refresh service members all over the world. United created the limited edition patriotic packaging as  Coca-Cola’s way to honor our nation’s service members and their families.

Driving innovation globally. For the game-changer in athletic sportswear

Recognized as one of the world's most ambitious sports brands, Under Armour depend on the highest level of creative and strategic direction to drive their global innovation objectives.

Creating brand worlds for the $15.5B Household and Personal care company.

Colgate and United's continuing partnership has a specific focus on brand creation new product development and brand innovation.

“Life is a journey, not a destination”.

To win the hearts and minds of the American rider, United proposed that Ducati would be the embodiment of what it means to own a motorcycle. The freedom, the adrenaline, the status, the escape, the lifestyle.

Genuine, Real, Unedited and Unfiltered.

Boosting recognition and loyalty, for NA’s No.1 outdoor retail brand.

REI, North America’s largest outdoor recreation retailer, aspired to secure and retain more consumers. To do this, the organization had to become much more sophisticated when communicating their brand message to a millennial audience.

Healey Water Operations, creating a tourism industry first, for a revered personality in water sports.

Mark Healey is a legendary and intrepid big wave surfer, free diver and spear fisherman who has devoted his life to the sea. In doing so becoming one of the world’s foremost professional Waterman. United has formed a partnership with Mark to create Healey Water Operations, to give the opportunity of once in a lifetime adventure travel experiences, to the world.

Launching two brand new lines of advanced football boot technology for Under Armour globally.

United was invited to introduce Under Armour’s latest developments in their Global Football product line, namely the newly designed, ‘Spotlight’ and ‘Clutch Fit’ boots.

Creating authority through heightened brand perception for the global leader in law enforcement and personal protection.

United, as the agency of record, has elevated the perceptions of the Safariland brand. Bringing a renewed level of authority and heightened brand perception.

Launching two brand new lines of advanced football boot technology for Under Armour globally.

United was invited to introduce Under Armour’s latest developments in their Global Football product line, namely the newly designed, ‘Spotlight’ and ‘Clutch Fit’ boots.

Giving the leading hunting camo brand a market-ready voice to take over the fishing category.

Realtree has dominated the hunting camo market for over 30 years. In 2018 they made the natural transition into the world of fishing. To do this, they turned to United Dsn to ensure that the equity and strength of the Realtree brand were maintained while being positioned appropriately to speak to the diverse types of fishing and extensive channels of business.

Securing global consumer recognition, for a proven authority in tactical gear.

SOG, an undisputed authority in tactical knives and tools, aimed to triple its revenue globally within five years.

United creates a unique brand identity for the worlds fastest, safest and most desirable light aircraft.

The Co50 Valkyrie is one of the fastest piston aircrafts on the market and designed to be the safest. Inspired by classic fighter jets with clean lines and premium finishes, United partnered with Cobalt founder David Loury to create a unique brand identity for a high-end, private aircraft that impresses with understated elegance.

United partnered with Orvis to develop their private label packaging for Fly Fishing Lines.

Navigating the world of terminal tackle to find the right fly line for your next fishing trip has always been, challenging, frustrating and more often than not demoralizing, even the most experienced guides are left scratching their heads.

United was brought in by the Orvis team to help demystify this complicated category.

The repositioning and rebranding of the Evinrude brand.

In 1909 Ole Evinrude invented the first commercially successful outboard engine. Evinrude’s revolutionary spirit and continuous innovative thinking have enabled the brand to grow from strength to strength.

United worked closely with Evinrude in building greater brand definition and clarity to help take them forward into the next 110 years.

Securing critical market share for a billion dollar beverage company.

Coca-Cola sought to gain valuable market share from its biggest rival in the caffeinated citrus category.

Coming Soon

A better automotive care product for your vehicle and for the environment.

Derby & Essex was created by the team at United Dsn, for all of those that hold a place in our hearts for the things we cherish and that mean something special to us.

Taking a design-futurist approach to branding and packaging for the next generation of multi-tools.

United focused on creating an elevated brand presentation for the SOG Q Series that effectively communicated the sleek, minimalist design, outstanding product quality and the new direction in Multi-Tools technology.

A unique brand partnership brings to life a long-forgotten soda icon.

Coca-Cola partnered with United to reinvigorate the fortunes of a classic soda from their extended portfolio. The challenge: to once again make Mello Yello credible, exciting and truly reflective of the ‘blue collar’ male audience that lies at the brand's core.

330 mph, 10,000 hp and a 360° brand experience

From a fleet of 18 wheeler promotional truck, drivers racing suits and trackside sponsorship to the winning Trophy.

Building on the success of the newly rebranded ‘MY’ brand logo and ‘this is MY world’ ad campaign, United was asked by Coca-Cola to redesign the official Mello Yello NHRA partnership logo and supporting marketing applications.