Audience
Engagement
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Land influencer programs, advertising campaigns, TV spots, print collateral, trade show materials, packaging and wider digital assets
In turn, we developed the tools and assets required internally to control and manage the brand through multiple retailer channels both in the physical world
and online, giving the Pelican team the visibility and control they required to deliver their campaigns longer-term.
Ultimately, the new brand program enabled Pelican to not only gain representation in new retailer channels and build the necessary levels of consumer awareness of the lifestyle brand, but also enabled them to become more autonomous as a marketing organization. This included managing global activity and working with multiple external partners, such as agencies, more effectively, growing critical market share.