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Re-energizing sports hydration.
With continuous advancements in hydration innovation and the introduction of numerous new brands to the sports hydration and replenishment market, Coca-Cola partnered with United Dsn to re-position and re-energize the Powerade brand to ensure it remained relevant in the consumer’s mind and lifestyle.
Coca-Cola restructured the Powerade product with a unique ION4 Advanced Electrolyte System to deliver higher performance hydration that replenishes the four electrolytes you lose when you sweat: sodium, potassium, calcium, and magnesium.
Working in parallel with the internal Coca-Cola design team, United developed a series of strategic brand re-positionings focused on bringing a new energy, attitude, and personality to the Powerade brand.
United leveraged the POWER within the brand’s name to create a series of unique approaches that delivered against the brief and needs of the brand positioning.
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